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	<title>BLITZES at bltcpress &#187; ebooks</title>
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	<description>notes from acting out my wannabe publisher fantasy</description>
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		<title>iPad iShmad</title>
		<link>http://www.blitzesblog.com/2010/03/09/ipad-ishmad/</link>
		<comments>http://www.blitzesblog.com/2010/03/09/ipad-ishmad/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 06:16:30 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[eink]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[post-literate]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://blitzes.bltcpress.com/2010/03/09/ipad-ishmad/</guid>
		<description><![CDATA[Hmm, we&#8217;ll wait and see about the iPad &#8230; all the hype about it being an ebook platform is interesting, -ish. No doubt Steve, bless him, wants to rule the world of ebook media as well, since it looks like &#8230; <a href="http://www.blitzesblog.com/2010/03/09/ipad-ishmad/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Hmm, we&#8217;ll wait and see about the iPad &#8230; all the hype about it being an ebook platform is interesting, -ish.  No doubt Steve, bless him, wants to rule the world of ebook media as well, since it looks like it&#8217;s going somewhere, despite his having said &#8220;noone reads anymore&#8221;.  (I&#8217;m reminded of my disillusionment when I worked at Apple years ago &#8212; 80&#8242;s &#8212; and some fellow from the Advanced Technology Group gave an internal talk about how media was going to be where it was at and that we were headed for a &#8216;post-literate&#8217; era &#8230; more prescient than I was at the time.)</p>
<p>Meanwhile and anyway, in all the oohing and ahing, no one seems to talk much about the real difference about an ebook reader, namely the reflective eink display.  A luminescent screen is great for all kinds of &#8220;knowledge worker&#8221; activity, but gets old real quick for genuine book reading.  IMO anyway, the simulation of a book by an (eink) ereader is the best &#8220;virtual reality&#8221; experience I&#8217;ve had, as judged anyway by its versimilitude &#8230;</p>
<p>I will probably covet one to some extent, but not sure I will add it (immediately) to my Kindle, Sony, Nook collection.  Reading books on the iPhone is nice in a pinch, but only in a pinch; can&#8217;t imagine it will be much different on iPad.</p>
<p>I know some folks are working on &#8220;multimedia&#8221; experiences &#8212; it reminds me again, speaking of Apple, of the &#8220;ebooks&#8221; published as Hypercard stacks.  Talk about ahead of your time &#8212; wish I could remember the press offhand that really pioneered this (books as Hypercard stacks).  They had vision but I think that was really the bit flipping off for me and ebooks until eink happened.</p>
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